If you manage communications for an NGO, you’ll know that the first step in developing an effective communications plan is understanding where you are and where you want to go. A detailed situation analysis will provide you with the solid foundation you need to optimize your communications efforts, identify areas for improvement, and leverage your strengths.
Below, we explain step by step how to conduct an analysis of your NGO’s internal and external communications and how to use the SWOT matrix (Strengths, Weaknesses, Opportunities, and Threats) to identify the best strategies.